Influence: The Psychology of Persuasion by Dr. Robert Cialdini – A Masterclass in Ethical Persuasion. This is why it`s worth reading.
Influence: The Psychology of Persuasion by Dr. Robert Cialdini is a must-read for anyone interested in understanding the underlying principles of persuasion and how they shape our decisions. This book is a fascinating journey into the world of compliance, exploring why we say ‘yes’ andhow it can be used ethically in business and everyday life. […]