“Hooked: How to Build Habit-Forming Products”
“Hooked: How to Build Habit-Forming Products” by Nir Eyal serves as an engaging manual which provides valuable insights into building customer habits. The book is a must-read for product managers, designers, marketers, and start-up founders. Eyal presents the “Hook Model”, a method comprising four stages that effective businesses employ to gently influence consumer actions. The […]
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