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“Hooked: How to Build Habit-Forming Products” by Nir Eyal serves as an engaging manual which provides valuable insights into building customer habits. The book is a must-read for product managers, designers, marketers, and start-up founders.
Eyal presents the “Hook Model”, a method comprising four stages that effective businesses employ to gently influence consumer actions. The model includes a sequence of a trigger, an action, a variable reward, and an investment. This sequence, known as the “hook cycle”, aims to attract users over and over again, eliminating the need for expensive advertising or forceful communication.
The book is filled with fascinating examples from habit-forming products like the iPhone, Twitter, Pinterest, and the Bible App. These examples serve to illustrate the practical application of the Hook Model.
One of the key takeaways from the book is the concept of variable rewards. Eyal highlights this as one of the most powerful tools companies implement to hook users. Another important concept is the Viral Cycle Time, which is the amount of time it takes a user to invite another user.
Eyal’s book is not just about theory; it provides actionable steps for building products people love. It offers practical insights to create user habits that stick.
In conclusion, “Hooked: How to Build Habit-Forming Products” is a captivating and informative read that provides in-depth understanding of how products influence our behavior. Whether you’re an entrepreneur just getting started, a psychologist seeking depth, or an avid reader wanting to know more about the world around us, you’ll find this book incredibly useful.
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