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Marketing

“How to Write, Format, Publish and Promote your Book (Without Spending Any Money)”

Derek Murphy’s book, “How to Write, Format, Publish and Promote your Book (Without Spending Any Money)” is a comprehensive guide for aspiring authors. This book is a treasure trove of practical advice, offering a step-by-step approach to the world of self-publishing. The book is divided into four main sections: Write, Format, Publish, and Promote. Each […]

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“Hooked: How to Build Habit-Forming Products”

“Hooked: How to Build Habit-Forming Products” by Nir Eyal serves as an engaging manual which provides valuable insights into building customer habits. The book is a must-read for product managers, designers, marketers, and start-up founders. Eyal presents the “Hook Model”, a method comprising four stages that effective businesses employ to gently influence consumer actions. The

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“500 Social Media Marketing Tips”

“500 Social Media Marketing Tips” by Andrew Macarthy is an all-encompassing manual that offers actionable advice and tactics for utilizing social media to boost your business. This book is a goldmine of expert guidance, revealing secrets on how to establish your brand in social media arenas, captivate and interact with customers, augment sales, and sustain

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“Digital Marketing For Dummies” by Ryan Deiss and Russ Henneberry

“Digital Marketing For Dummies” by Ryan Deiss and Russ Henneberry is a comprehensive guide that takes you from the basics to the intricacies of the digital marketing world. The book starts from ground zero, teaching the most important, fundamental principles of digital marketing. It provides a solid education in the customer journey, customer acquisition, and

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“One Million Followers: How I Built a Massive Social Following in 30 Days”

“One Million Followers: How I Built a Massive Social Following in 30 Days” by Brendan Kane serves as an influential guide for those seeking to amplify their content, business, or brand’s visibility. As a digital strategist and “growth hacker,” Kane unveils his strategies for distinguishing oneself in the digital realm. The book offers a comprehensive

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“Scientific Advertising” by Claude C. Hopkins

“Scientific Advertising” by Claude C. Hopkins is a pivotal piece in advertising literature, often considered the bedrock of direct marketing. Hopkins underscores the importance of evaluation and quantification in advertising initiatives. He contends that advertising should be grounded in tangible data and outcomes, not conjecture or personal beliefs. The book presents an advertising methodology centered

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“How Brands Become Icons” by Douglas B. Holt

“How Brands Become Icons” by Douglas B. Holt is a groundbreaking book that offers a fresh perspective on the impact of brands. This work transcends the typical academic business literature and is essential reading for professionals across various fields: industry experts, academics, marketers launching new products, and advertising professionals. Holt introduces the idea of “identity myths”,

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Influence: The Psychology of Persuasion by Dr. Robert Cialdini – A Masterclass in Ethical Persuasion. This is why it`s worth reading.

Influence: The Psychology of Persuasion by Dr. Robert Cialdini is a must-read for anyone interested in understanding the underlying principles of persuasion and how they shape our decisions. This book is a fascinating journey into the world of compliance, exploring why we say ‘yes’ andhow it can be used ethically in business and everyday life.

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