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Economy-Finance

“Inside Book Publishing” by Giles Clark and Angus Phillips

“Inside Book Publishing” by Giles Clark and Angus Phillips is a landmark publication that offers a thorough, detailed, and engaging exploration of the book publishing sector. Now in its sixth edition, this classic primer mirrors the industry’s adaptability and endurance in an era of rapid change and global connectivity. The authors deliver a comprehensive examination […]

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“Scientific Advertising” by Claude C. Hopkins

“Scientific Advertising” by Claude C. Hopkins is a pivotal piece in advertising literature, often considered the bedrock of direct marketing. Hopkins underscores the importance of evaluation and quantification in advertising initiatives. He contends that advertising should be grounded in tangible data and outcomes, not conjecture or personal beliefs. The book presents an advertising methodology centered

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“How Brands Become Icons” by Douglas B. Holt

“How Brands Become Icons” by Douglas B. Holt is a groundbreaking book that offers a fresh perspective on the impact of brands. This work transcends the typical academic business literature and is essential reading for professionals across various fields: industry experts, academics, marketers launching new products, and advertising professionals. Holt introduces the idea of “identity myths”,

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“The Millionaire Fastlane” by MJ DeMarco

“The Millionaire Fastlane” by MJ DeMarco is a revolutionary book that challenges conventional wisdom on wealth creation. It’s not about getting a degree, landing a job, working hard, and retiring rich. Instead, it’s about redefining wealth and retiring young. DeMarco’s definition of wealth is threefold: meaningful relationships, physical fitness, and freedom. Money, he argues, is

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“Call Center: A Focus on Customer Service” by Gwen Oglesby

“Call Center: A Focus on Customer Service” by Gwen Oglesby is an essential read for those engaged in customer service, especially within the call center sector. With more than a decade and a half of experience leading call center teams, Oglesby imparts her extensive knowledge in this all-encompassing manual. The book delves into the various

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Getting Things Done: The Art of Stress-Free Productivity

Getting Things Done: The Art of Stress-Free Productivity by David Allen is a revolutionary guide to stress-free productivity. It presents the “Getting Things Done” (GTD) method, a systematic approach to managing tasks and projects. The GTD approach operates on the belief that our efficiency is intimately linked to our capacity to unwind. The book advocates

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“Stack Silver Buy Gold For Beginners” by Jim Jackson

“Stack Silver Buy Gold For Beginners” by Jim Jackson serves as an all-encompassing manual for those seeking to shield their assets from the impacts of inflation and hyperinflation. Also those seeking to shield their assets from a potential economic downfall that could devalue modern currency. The book underscores the significance of investing in tangible precious

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“Kuwait: Trade and Investment” by Ragaei El Mallakh

“Kuwait: Trade and Investment,” by Ragaei El Mallakh, is an exhaustive study of Kuwait’s economic potential, activities, and its influence on the world economy. First published in 1979, the book offers a profound insight into the trade and investment scenario of Kuwait. Despite its limited geographical extent, Kuwait has a significant presence in international finance,

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“Neom” by Lavie Tidhar

“Neom” by Lavie Tidhar is an enthralling expedition into a city of the future. It is a technological paradise for the affluent and glamorous, sprawling along the Red Sea. This city serves as a gateway between Earth and the cosmos, exemplifying the prowess of human creativity and technology. The books narrative traces the lives of

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“Start-Up Nation: The Story of Israel’s Economic Miracle”

“Start-Up Nation: The Story of Israel’s Economic Miracle” by Dan Senor and Saul Singer is an intriguing study of Israel’s remarkable economic journey. Despite its youth, small size, and lack of resources, Israel has emerged as a global hub for start-ups. The book credits Israel’s economic wonder to its culture of resilience, which diminishes hierarchy

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